Lead is a toxic material, damaging the brain, kidneys, liver, lungs and reproductive system. Although many countries have implemented legislation to ban lead paint, there are a number of countries that have not done so, or for which there is little data. We helped WHO in their social media campaign aimed at highlighting the importance of banning lead paint globally.
To develop slides for a WHO social media campaign to #BanLeadPaint
Three infographic slides in English, Arabic, Chinese, Russian, French and Spanish.
Lushomo approaches these kinds of infographics through our visual design ‘double diamond technique’. This means that we first create a variety of options, zero in on one and then iterate several times on the chosen option. It’s a creative and often non-linear process. WHO provides us with translations of the English slides and we then had them laid out by designers fluent in the five additional languages. For social media sharing, bold colours were used.
The slides were laid out in English, Arabic, Chinese, Russian, French and Spanish.