Western Cape Government

#SkillsBoostWesternCape

SkillsBoostWesternCape is a research and action project, driven by the Western Cape Government, to stimulate digital skills development and future-proof the region’s economy. Lushomo facilitated the project’s first stakeholder workshop by creating the branding, website, and a number of print and digital visual assets to help spread the message. We also provided on-sight communication support at the workshop including the filming and production of multiple promotional videos. This work has been followed up by ongoing strategic communication support as the initiative aims to build its stakeholder base.

Partnership

To communicate the importance of the initiative, to build momentum and to engage stakeholders across sectors

Deliverables

Logo, branding, a website, eight animated graphic tiles for social media, a printed project summary foldout, pull-up banners, a large wall banner, filming and follow-up editing of eight promotional videos, newsletters, and an infographic summary report

Tags

Lushomo condensed the full findings of three large research undertakings into one infographic summary report for an accessible, informative snapshot of the full initiative. This involved mining the results to write key messages, followed by conceptualising and delivering all information design. One of our core areas of work is engaging with raw qualitative and quantitative information to distill and visualise it in the most accessible way.

The visuals were bold and eye-catching to promote social media engagement and sharing

A printed fold-out summarised the main findings of a 200-page research report.

We promoted the project by designing, developing and hosting a website and by creating animated graphics for sharing on social media platforms

Eight two-minute long videos capturing the workshop and interviews with government and corporate leaders were shared through a series of follow-up newsletters