SkillsBoostWesternCape is a research and action project, driven by the Western Cape Government, to stimulate digital skills development and future-proof the region’s economy. Lushomo facilitated the project’s first stakeholder workshop by creating the branding, website, and a number of print and digital visual assets to help spread the message. We also provided on-sight communication support at the workshop including the filming and production of four promotional videos.
To communicate the importance of the initiative, to build momentum and to engage stakeholders across sectors
Logo, branding, a website, animated graphic tiles for social media, a printed project summary foldout, pull-up banners, a large wall banner, filming and follow-up editing of promotional videos, and two post-event newsletters
The visuals were bold and eye-catching to promote social media engagement and sharing
A printed fold-out summarised the main findings of a 200-page research report