Communication and design support on Self-care Interventions for Health

In June 2019, WHO launched its first consolidated guideline on self-care interventions for health, with particular focus on sexual health and reproductive rights. The self-care approach is aimed toward empowering people around the world to take responsibility and ownership of their health and well-being. Lushomo was involved in the design and layout of the guidelines, and several other branding products such as banners, T-shirts and fliers in the lead up to the launch.

Since the launch, we have continued to provide the self-care team with ongoing communication support and have developed a number of products to create awareness around the interventions and recommendations for their access and use. Playing a role in sharing this important guideline with the world has been exciting and rewarding for the Lushomo team.


To support WHO in promoting and sharing information around the newly launched guideline on the access and use of self-care recommendations.


Branding, a 200 page guideline document, an 80 page data supplement with data visualisations, social media graphics and GIFs, and ongoing communication support and content creation to promote self-care initiatives.


Lushomo developed the bold style for the self-care guideline, which features bright SDG colours and photos. We also designed several infographics throughout the document that demonstrate some key considerations within the guideline.

View the guideline here

The executive summary of the guideline was also translated into 6 UN languages and distributed at launch.

We created a document that showcases the data used to inform the development of the self-care guidelines. The data were collected from a Global Values and Preferences Survey (GVPS), which was conducted among healthcare providers and potential end-users of the self-care interventions. The data are visualised and presented in this report.

The GVPS document also showcases artwork from focal group discussions that were conducted with vulnerable communities and healthcare providers around self-care interventions. The workshops took place in several countries around the world and were also used to inform the development of the guidelines.

We created a series of 7 slides that were used to create awareness around the development and release of the new guideline. Some slides also share information around where and how to access various self-care interventions for sexual health and reproductive rights.

Lushomo also created a set of versatile banners for a side event on self-care interventions at the WHO’s World Health Assembly in May 2019. The banners featured the same bold style and bright colours used for the guidelines and were made so that they could be easily transported and used for several events.

We also designed an information flier with information for attendees of the side event on self-care at the World Health Assembly.

We created a powerpoint presentation that summarises the development, structure and content of the self-care guideline. We designed the slides using the style of the guidelines. The presentation will be used by the WHO team at several events moving forward.