Discovery Insure

The Insure Driving Challenge

Discovery pioneered an incentivised driver-improvement concept that could reduce the accident rate on South African roads. We were fortunate to work with Discovery in communicating the findings of this concept: the Discovery Insure Driving Challenge

Project

Communicating the Discovery Insure Driving Challenge

Deliverables

Infographic brochure

Lushomo was fortunate to work with Discovery in communicating the findings of this concept: the Discovery Insure Driving Challenge. It uses a smartphone app to track users’ driving behaviour and rate their skills. It also allows users to challenge friends and stand a chance of winning prizes as their driving improves.

The results are fascinating and surprising (they also shed some light on whether men or women are better drivers). We have produced a full infographic brochure outlining the app process and data. See some examples below.